User Data Deletion Policy
Effective: 2026-05-14 · Last updated: 2026-05-14
This page explains how to delete your Miss Lily account and the personal data we hold about you, what data is wiped, what is anonymised, what we must retain for legal reasons, and how long each step takes. It satisfies the Google Play user-data-deletion requirement and the “Right to Erasure” under Section 12 of the Digital Personal Data Protection Act, 2023.
1. Quickest path: delete from inside the app
- Open Miss Lily.
- Tap Settings → Privacy & data → Delete account.
- Confirm with the prompt; you will see a final warning before deletion is queued.
- You will be signed out across all devices immediately. Your account is queued for hard-deletion within seven (7) days.
2. Alternative: request deletion by email
If you cannot sign in to the app, email privacy@brightchamps.com from the email address registered to your account, with the subject line “Delete my account”. We will verify your identity, queue deletion, and confirm by email — usually within 48 hours, no later than seven (7) days.
If you can sign in but never linked an email (for example, you signed up with a phone-only flow), include enough information for us to identify the account: phone number, approximate first sign-up date, and the device you use.
3. What gets deleted
On confirmation we hard-delete or anonymise the following within seven (7) days:
- Account profile: email, display name, profile photo, phone number, learning goal, native language.
- Authentication records (your login session and tokens).
- Lesson progress, mastery scores, streak counters, time-on-task.
- Practice responses you submitted (typed answers, choices).
- Voice clips stored under your optional consent.
- Conversation transcripts that are still personally identifiable.
- Linked subscription state on our side (the Razorpay subscription itself is cancelled but Razorpay retains its own payment records as a regulated payment aggregator).
- Anonymous analytics events linked to your user ID become un-linkable.
4. What we retain, and why
Some data must be retained for legal, tax, or anti-fraud reasons, even after deletion. We hold the minimum set required:
| Data type | Retention | Reason |
|---|---|---|
| Invoices, GST records, payment audit logs, eMandate event log | 8 years from the date of the transaction | Required under Indian tax law and RBI eMandate rules |
| De-identified, aggregated analytics | 24 months | Product-quality measurement; cannot be re-linked to you |
| Abuse / safety records (only if your account was suspended for a verified violation) | 3 years | Prevent re-creation of accounts that violated our Terms |
| Backups | Up to 30 days | Backups roll on a 30-day window; deletion propagates as the backup ages out |
5. Timelines at a glance
- Same minute: sign-out across all devices, account marked for deletion.
- Within 24–48 hours: primary database rows hard-deleted or anonymised.
- Within 7 days: deletion fully complete in our primary systems; confirmation email sent.
- Within 30 days: last backup containing your data ages out.
- Up to 8 years: only invoice, tax, and eMandate audit records remain, as required by law.
6. Cancelling auto-renewal vs deleting the account
Cancelling an active subscription does not delete your account, and deleting your account does automatically cancel any future auto-renewal. If you only want to stop paying, see Section 3 of our Cancellation & Refund Policy.
7. Withdrawing consent without full deletion
If you do not want to delete the whole account but want us to stop certain processing, you can:
- Disable optional voice-clip storage in Settings → Privacy. Existing clips are deleted within 7 days.
- Turn off marketing notifications in Settings → Notifications.
- Request export of your data before deletion by emailing privacy@brightchamps.com.
8. Help and grievance
If a deletion request is not processed within 7 days, escalate to our Grievance Officer:
Souradeep Paul
Grievance Officer & Data Protection Officer
Email: s.paul@brightchamps.com
Office: Banjara Hills, Hyderabad, Telangana 500034, India